Pricing
Track every dollar. Coach every call.
Ad-to-sale attribution and AI call coaching, in one platform. One all-inclusive tier based on your ad spend, from $197/mo, recording seats included. Every feature at every tier, no negotiation. USD, billed monthly or annually (-20%).
$0 to $10K/mo ad spend
- 1 recording seat included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$10K to $50K/mo ad spend
- 2 recording seats included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$50K to $100K/mo ad spend
- 4 recording seats included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$100K+/mo ad spend · Custom setup and pricing
One subscription replaces an entire stack
Everything is included
No add-on tiers, no feature paywalls. The price above unlocks the entire system.
Attribution
- Multi-CAPI 9.5/10
- Identity stitching
- Hourly Meta sync
- Call tracking + AI transcription
Truth
- 5 attribution models
- Unlimited lookback
- Unique-contact counting
- Real-time pipeline
Coaching
- Per-call-type scorecard
- Recording + transcription
- Anomaly & health scores
- Coaching, no manager seat
Action
- Proactive Slack alerts
- Behavior-triggered sequences
- Daily / weekly / monthly recaps
- Hot-lead reactivation signals
Native integrations
Plugs into the stack you already run
Official APIs, automatic sync, zero manual export. Your ads, CRM, calendar, payments and calls land in real time.
Meta Ads
GoHighLevel
Stripe
Pipedrive
Slack
Calendly
Zoho Books
QuickBooks
TypeformTestimonials
Built on 7 years of real agency data
From a team that managed $20M+ in Meta Ads and generated $100M+ in sales.
“We could see our leads but had no idea which came from our ads. DURUM.ai connected the two: ROI went from 4x to 11x in 3 months.”
“Marketing said we had 200 leads. Sales said they were bad. DURUM.ai ended the debate: we see exactly which ad generates which revenue.”
“We spent $50K/mo on Meta without knowing which ads sold. DURUM.ai traces every dollar from ad to sale. We cut the dead ads and doubled revenue.”
Pricing FAQ
How is my price determined?
Three all-inclusive tiers based on your monthly ad spend: Starter at $197/mo ($0 to $10K of ad spend), Growth at $497/mo ($10K to $50K), Scale at $997/mo ($50K to $100K). Every tier unlocks the full platform, no restricted features. Above $100K/mo of ad spend, we configure your account and your pricing together: talk to the team.
How do recording seats work?
Each tier includes recording seats: 1 on Starter, 2 on Growth, 4 on Scale. Each additional seat is $89/mo. Every seat, included or additional, comes with unlimited call recording. You pay a seat only for a human whose calls are recorded, whatever their role; every other access is included.
Is there a trial period?
No. You pick your tier and your card is charged on day one, so the platform runs at full capacity from the start. Your risk is covered by the month one guarantee: full refund on request, no questions asked. You are onboarded by phone right after signup, the setup call is included, and monthly plans can be cancelled anytime.
Monthly or annual?
Both. Annual cycle = -20% on everything, tier and seats included: Starter $1,891/yr, Growth $4,771/yr, Scale $9,571/yr, additional seat $853/yr. Cancel anytime on monthly. Annual is committed for the year.
What currency?
USD only, across Quebec, France, Belgium, Switzerland, every market. Single currency keeps pricing transparent and comparable.
What about agencies?
Agency plan: three tiers (Starter / Growth / Scale) based on the number of sub-accounts you run, with unified Stripe billing, a multi-account console and 5 agency admins included. Same single product everywhere. Partner terms are set at the onboarding call.
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