Pricing
One offer. Two variables.
Your Meta ad spend + your recording seats. That's it. No tiers to pick, no negotiation, no upsell games. USD, billed monthly or annually (−20%).
Multi-CAPI 9.5/10, identity stitching, ad → call → close in real time.
One ID, one timeline per contact. Multi-touch attribution, 5 models, unlimited lookback.
Sonnet 4.6 scorecard per call-type. Coaching automation included in the seat — no extra manager seat to buy.
Resell DURUM.ai with margin
Three tiers determine your wholesale discount on each sub-account's DURUM.ai pricing. Unified Stripe billing, agency console, 5 admins included.
Agency Starter
- 25% off retail DURUM.ai pricing on each subaccount
- 5 agency admins included
- Unified Stripe billing
- Multi-account console
Agency Growth
- 30% off retail DURUM.ai pricing on each subaccount
- 5 agency admins included
- Unified Stripe billing
- Multi-account console
Agency Scale
- 35% off retail DURUM.ai pricing on each subaccount
- 5 agency admins included
- Unified Stripe billing
- Multi-account console
Note : 3 active sub-accounts minimum to qualify for Agency Starter.
Pricing FAQ
How is the platform fee calculated?
A continuous curve based on your declared Meta ad spend. $199/mo flat below $10K spend. Then it scales smoothly: $199→$399 ($10K-$50K), $399→$999 ($50K-$200K), $999→$2,499 ($200K-$500K). Above $500K spend = custom contract, talk to sales.
How are recording seats charged?
$89/mo flat per seller whose calls are recorded. No tier discount, no negotiation, identical across the board. 200 AI minutes included per seat per month. Annual cycle = −20% on everything.
Who counts as a 'seat'?
Only users whose calls get recorded. Sellers without recording, setters, marketing, ops, admins — all access DURUM.ai for free on a paid account. You pay only for what you actually use (recording infrastructure = our real cost driver).
Is there a free trial?
No. DURUM.ai is billed from day one. We do offer a personalized demo before signup and a 30-day money-back pilot if you sign — that's how we de-risk it for you.
Monthly or annual?
Both. Annual cycle = −20% on platform fee AND seats. Cancel anytime on monthly. Annual is committed for the year.
What about agencies?
Agency plan unchanged structurally: three tiers (Starter / Growth / Scale) determine wholesale discount (25% / 30% / 35%) on each sub-account's DURUM.ai pricing. Same single product everywhere — the tier just sets your reseller economics.
What currency?
USD only, across Quebec, France, Belgium, Switzerland — every market. Single currency keeps pricing transparent and comparable.
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