Pricing
Track every dollar. Coach every call.
Ad-to-sale attribution and AI call coaching, in one platform. One all-inclusive tier based on your ad spend, from $197/mo, recording seats included. Every feature at every tier, no negotiation. USD, billed monthly or annually (-20%).
Discovery plan · $0
Up to $2,000 of tracked ad spend over 30 days, no card.
1 CRM, 90 days of history, 50 questions to Durum and 10 Studio visuals one time. Upgrade in the app whenever you want.
$0 to $10K/mo ad spend
- 1 recording seat included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$10K to $50K/mo ad spend
- 2 recording seats included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$50K to $100K/mo ad spend
- 4 recording seats included
- Unlimited call recording
- Every feature, no restricted tier
- Phone onboarding included
- Additional seat: $89/mo
$100K+/mo ad spend · Custom setup and pricing
One subscription replaces an entire stack
How AI credits work
Never uses credits
- Tracking and attribution
- Revenue sent back to Meta, Google, ChatGPT Ads
- The Engine and its rules
- Dashboards and reports
- Recorded calls (covered by the seat)
Uses credits
- Questions to Durum (≈ 9 credits each)
- The analyses he prepares on request (winning angle, brief)
1 credit = $0.01. Your allowance renews every month.
When you reach your allowance
Tracking keeps running, nothing is cut. Durum and AI creation wait for next month, or you add a pack of 2,000 credits for $20, valid for 90 days. Nothing is billed on top without your approval.
The Discovery plan includes 50 questions to Durum and 10 Studio visuals, one time.
Everything is included
No add-on tiers, no feature paywalls. The price above unlocks the entire system.
Attribution
- Multi-CAPI 9.5/10
- Identity stitching
- Hourly Meta sync
- Call tracking + AI transcription
Truth
- 5 attribution models
- Unlimited lookback
- Unique-contact counting
- Real-time pipeline
Coaching
- Per-call-type scorecard
- Recording + transcription
- Anomaly & health scores
- Coaching, no manager seat
Action
- Proactive Slack alerts
- Behavior-triggered sequences
- Daily / weekly / monthly recaps
- Hot-lead reactivation signals
Native integrations
Plugs into the stack you already run
Official APIs, automatic sync, zero manual export. Your ads, CRM, calendar, payments and calls land in real time.
Meta Ads
GoHighLevel
Stripe
Pipedrive
Slack
Calendly
Zoho Books
QuickBooks
TypeformTestimonials
Built on 7 years of real agency data
From a team that managed $20M+ in Meta Ads and generated $100M+ in sales.
“We could see our leads but had no idea which came from our ads. DURUM.ai connected the two: ROI went from 4x to 11x in 3 months.”
“Marketing said we had 200 leads. Sales said they were bad. DURUM.ai ended the debate: we see exactly which ad generates which revenue.”
“We spent $50K/mo on Meta without knowing which ads sold. DURUM.ai traces every dollar from ad to sale. We cut the dead ads and doubled revenue.”
Pricing FAQ
How is my price determined?
Three all-inclusive tiers based on your monthly ad spend: Starter at $197/mo ($0 to $10K of ad spend), Growth at $497/mo ($10K to $50K), Scale at $997/mo ($50K to $100K). Every tier unlocks the full platform, no restricted features. Above $100K/mo of ad spend, we configure your account and your pricing together: talk to the team.
How do recording seats work?
Each tier includes recording seats: 1 on Starter, 2 on Growth, 4 on Scale. Each additional seat is $89/mo. Every seat, included or additional, comes with unlimited call recording. You pay a seat only for a human whose calls are recorded, whatever their role; every other access is included.
Can I start without paying?
Yes. Every workspace starts on the Discovery plan, with no card: up to $2,000 of tracked ad spend per rolling 30 days, 1 CRM, 90 days of history. Above that, you get 30 days to upgrade, and your data never stops recording. Paid tiers start at $197/mo, and month one is guaranteed: full refund on request.
What does the Discovery plan leave out?
Autopilot (the Engine and ad rules run in simulation only), the API and MCP, and call recording. You get 50 questions to Durum and 10 Studio visuals one time, and reports carry the "Powered by DURUM.ai" mention. Everything unlocks on a paid tier, in the app: Settings, Billing, Upgrade.
Monthly or annual?
Both. Annual cycle = -20% on everything, tier and seats included: Starter $1,891/yr, Growth $4,771/yr, Scale $9,571/yr, additional seat $853/yr. Cancel anytime on monthly. Annual is committed for the year.
What currency?
USD only, across Quebec, France, Belgium, Switzerland, every market. Single currency keeps pricing transparent and comparable.
What about agencies?
Agency plan: three tiers (Starter / Growth / Scale) based on the number of sub-accounts you run, with unified Stripe billing, a multi-account console and 5 agency admins included. Same single product everywhere. Partner terms are set at the onboarding call.
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