Pricing
Track every dollar. Coach every call.
Ad-to-sale attribution and AI call coaching, in one platform. Your price follows the two things that actually scale: your ad spend (the tracking) and your recording seats (the sales). No tiers, no negotiation. USD, billed monthly or annually (−20%).
Pick a profile, then fine-tune below ↓
One subscription replaces an entire stack
Everything is included
No add-on tiers, no feature paywalls. The price above unlocks the entire system.
Attribution
- Multi-CAPI 9.5/10
- Identity stitching
- Hourly Meta sync
- Call tracking + AI transcription
Truth
- 5 attribution models
- Unlimited lookback
- Unique-contact counting
- Real-time pipeline
Coaching
- Per-call-type scorecard
- Recording + transcription
- Anomaly & health scores
- Coaching, no manager seat
Action
- Proactive Slack alerts
- Behavior-triggered sequences
- Daily / weekly / monthly recaps
- Hot-lead reactivation signals
Native integrations
Plugs into the stack you already run
Official APIs, automatic sync, zero manual export. Your ads, CRM, calendar, payments and calls land in real time.
Meta Ads
GoHighLevel
Stripe
Pipedrive
Slack
Calendly
Zoho Books
QuickBooks
TypeformTestimonials
Built on 7 years of real agency data
From a team that managed $20M+ in Meta Ads and generated $100M+ in sales.
“We could see our leads but had no idea which came from our ads. DURUM.ai connected the two: ROI went from 4x to 11x in 3 months.”
“Marketing said we had 200 leads. Sales said they were bad. DURUM.ai ended the debate: we see exactly which ad generates which revenue.”
“We spent $50K/mo on Meta without knowing which ads sold. DURUM.ai traces every dollar from ad to sale. We cut the dead ads and doubled revenue.”
Pricing FAQ
How is the platform fee calculated?
Discrete brackets based on your declared Meta ad spend: the price you see is exactly the price billed. $199/mo flat below $10K, then it steps up by bracket: $249 (10-20K), $299 (20-30K), $349 (30-50K), $499 (50-75K), $599 (75-100K), $799 (100-150K), $899 (150-200K), $1,499 (200-300K), $1,999 (300-400K), $2,299 (400-500K). Above $500K spend = custom contract, talk to sales.
How are recording seats charged?
$89/mo flat per seller whose calls are recorded. No tier discount, no negotiation, identical across the board. 200 AI minutes included per seat per month. Annual cycle = −20% on everything.
Who counts as a 'seat'?
Only users whose calls get recorded. Sellers without recording, setters, marketing, ops, admins: all access DURUM.ai at no seat cost on a paid account. You pay only for what you actually use (recording infrastructure = our real cost driver).
Is there a free trial?
No. DURUM.ai is billed from day one. We do offer a personalized demo before signup and a 30-day money-back pilot if you sign: that's how we de-risk it for you.
Monthly or annual?
Both. Annual cycle = −20% on platform fee AND seats. Cancel anytime on monthly. Annual is committed for the year.
What about agencies?
Agency plan unchanged structurally: three tiers (Starter / Growth / Scale) determine wholesale discount (25% / 30% / 35%) on each sub-account's DURUM.ai pricing. Same single product everywhere, the tier just sets your reseller economics.
What currency?
USD only, across Quebec, France, Belgium, Switzerland, every market. Single currency keeps pricing transparent and comparable.
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