DURUM.ai
Ad attribution + operational intelligence

Track more.
Guess less.

DURUM.ai connects your ads, your calls and your CRM in one system. You see which campaign sells, which rep closes, what to cut and what to scale. In real time.

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Connected in minutesTransparent pricingCancel anytime (monthly)
DURUM.ai
AB
OverviewReal time

Ad spend 30d

$48,720

+12.3%

Attributed sales

$614,500

+18.7%

True ROAS

12.61x

+5.2%

Cost per sale

$1,247

-8.1%

Attributed revenue per day

Live
Sale attributedProspecting - Broad QC$2,340
Sale attributedLAL 1% - Buyers$1,180
Hot lead detectedAlert sent to Slack

Plugs into the stack you already run

Logo Meta AdsMeta AdsLogo Google AdsGoogle AdsLogo ChatGPT AdsChatGPT AdsLogo StripeStripeLogo GoHighLevelGoHighLevelLogo SlackSlackLogo CalendlyCalendlyLogo ZoomZoomLogo AircallAircallLogo iClosediClosedLogo PipedrivePipedriveLogo ShopifyShopifyLogo QuickBooksQuickBooksLogo TypeformTypeformLogo Zoho CRMZoho CRMLogo Meta AdsMeta AdsLogo Google AdsGoogle AdsLogo ChatGPT AdsChatGPT AdsLogo StripeStripeLogo GoHighLevelGoHighLevelLogo SlackSlackLogo CalendlyCalendlyLogo ZoomZoomLogo AircallAircallLogo iClosediClosedLogo PipedrivePipedriveLogo ShopifyShopifyLogo QuickBooksQuickBooksLogo TypeformTypeformLogo Zoho CRMZoho CRM

Built on the field, not in a lab

0M$+
in Meta ad spend managed
0M$+
in tracked sales
0 yrs
of real agency data

The problem

Three tools. Three versions of the truth.

Your ads manager, your CRM and your reports each tell a different story. Meanwhile, budget decisions wait.

Ads Manager over-reports

Every platform claims the same sale. You scale ads that look profitable and cut ads that actually sell.

Your CRM is blind to ads

Deals close every week, but nobody can say which campaign, which ad or which call generated them.

Reports arrive too late

By the time someone builds the spreadsheet, the budget is already spent on the wrong campaigns.

The system

One system. The whole loop.

From the click on the ad to the closed sale, everything lands in the same place.

Attribution

Every dollar traced from ad to sale

Hourly Meta and Google sync, server-side tracking, call recording and AI transcription. Your real ROAS, computed from real sales, not platform claims.

  • Real CPA and ROAS per campaign, ad set and ad
  • Multi-CAPI: your true sales pushed back to the platforms
  • Call tracking with AI transcription and recap
  • Unlimited lookback, 5 attribution models
Explore attribution
DURUM.aiPublicités

Performance Campagnes

CampagneSpendCPAROAS
Prospection - Broad QC$8,412$349.1x
Retargeting - Web 30j$6,230$2911.4x
LAL 1% - Acheteurs$5,891$427.2x
Conversion - LP Hero$4,104$525.8x

4 de 23 campagnes actives

Total: $24,637

Intelligence

Your data starts answering questions

Anomaly detection, per-call scorecards, rep coaching and health scores. The platform reads everything so your team does not have to.

  • AI scorecard on every recorded call
  • Data-driven coaching for each rep
  • Anomaly alerts before they burn budget
  • Health scores per account and campaign
Explore intelligence
DURUM.aiIntelligence

Recommandations IA

CPA Retargeting - Web 30j en hausse de 23%

Alerte

ROAS Prospection - Broad QC passe de 3.1x a 9.1x

Positif

Budget LAL 1% - Acheteurs sous-utilise (-$840/jour)

Action
Action

Not reports to read. Actions to take.

Proactive Slack alerts, behavior-triggered sequences, automated recaps. The system tells you what to do, then confirms it worked.

  • Proactive Slack alerts on what matters
  • Hot-lead signals with reactivation sequences
  • Daily, weekly and monthly automated recaps
  • Budget recommendations you can act on
Explore actions
DURUM.aiIntelligence

Alertes Slack

D
DURUM.ai09:00

Rapport quotidien

Spend: $1,624 | Leads: 47 | CPA: $34.55

D
DURUM.ai14:32

Alerte CPA

CPA Retargeting - Web 30j depasse le seuil de $45

D
En attente de validation directeur...

How it works

Live in three steps

01

Connect your accounts

Meta, Google, your CRM, Stripe, your calendar. Official APIs, a few minutes, no code.

02

DURUM.ai traces everything

Ads, calls, meetings, payments: every event is stitched to the right contact and the right campaign.

03

Cut, scale, close more

You see the true numbers, your reps get coached, and the budget moves toward what actually sells.

The first operational intelligence platform unifying ad attribution, sales pipeline, team coaching and actionable AI in one system: built on 7 years of real agency data.

DURUM.ai

Testimonials

What they say

Businesses that replaced guesswork with data.

Built by a team that managed over $20M in Meta Ads and generated over $100M in sales.

“We could see our leads but had no idea which ones came from our ads. DURUM.ai connected the two. ROI went from 4x to 11x in 3 months because we finally knew where to put every dollar.”
ML

Marketing Director

E-commerce Quebec

“Marketing said we had 200 leads. Sales said they were bad. Nobody knew the truth. DURUM.ai ended the debate : we see exactly which ad generates which revenue.”
JB

Founder

B2B SaaS

“We were spending $50K/month on Meta Ads without knowing which ads generated sales. DURUM.ai traces every dollar from the ad to the final sale. We cut the dead ads and doubled our revenue.”
PD

CEO

E-commerce

FAQ

Frequently asked questions

Everything you need to know before getting started.

DURUM.ai is the first operational intelligence platform that unifies ad attribution, sales pipeline, team coaching, and actionable AI in one system. Built on 7 years of real agency data, DURUM.ai traces every dollar from the ad to the final sale, detects hot leads in real time, records and transcribes your calls with AI, and sends actionable recommendations to Slack. It's not a dashboard: it's intelligence that tells you what to do.
Yes. DURUM.ai offers complete multi-touch attribution : every dollar is traced from the Meta Ads impression to the final sale. Plus call tracking with recording, AI transcription, and team recaps. Then goes further with a complete sales pipeline, a détection de leads chauds for hot leads, data-driven coaching, and actionable AI recommendations. Attribution, intelligence, and action in one system.
A few minutes. Create your account, connect your tools (Meta Ads, CRM, etc.) in a few clicks, and your data starts flowing immediately. Our integrations are designed to work without code or migration.
Yes. Supabase infrastructure with Row Level Security (RLS), encryption in transit and at rest, hosted in Canada (ca-central-1). Your data never leaves Canadian territory.
Meta Ads, GoHighLevel, Calendly, Stripe, Zoho Books, Typeform, Slack, and more. Check our integrations page for the full list. New integrations are added regularly.
No. Monthly or annual subscription (annual −20%), no minimum commitment, cancel anytime. Transparent pricing based on your real Meta ad spend : no free trial, no hidden fees, and a 30-day money-back pilot if you sign. Check our pricing page for details.
Support via dedicated Slack channel, in French and English, based in Quebec. Average response time under 2 hours. You can also discover DURUM.ai to ask all your questions before getting started.

Ready to see where every dollar goes?

Connect your accounts today. Your first attributed sales show up the same day.

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