Attribution specialist · $20M+ in ad spend trackedNew: Durum, your AI media buyer in SlackEarly access, on request
Imagine the money you loseletting Meta and Google track your sales.
Plugs into the stack you already run
Meta Ads
Google Ads
ChatGPT Ads
Stripe
GoHighLevel
Slack
Calendly
Zoom
Aircall
Pipedrive
Shopify
TypeformMeta AdsGoogle AdsChatGPT AdsStripeGoHighLevelSlackCalendlyZoomAircallPipedriveShopifyTypeformDURUM.ai catches every sale they miss and feeds it back to the algorithm. Durum, your AI media buyer, tells you what sells and what burns your budget. The Engine cuts and scales by YOUR rules.
Book a demoDiscovery plan, no fees, no card · Up to $2,000 of tracked ad spend over 30 days
Interactive demo: click anywhere
Control
Ads
Performance and creatives of your campaigns.
Spend
$17.2K
$17,210 exact
Revenue (sold)
$115.2K
24 sales · CPA : $717
ROI (sold)
6.69x
Revenue sold / Spend
CAC
$748
Cost per unique client
Rev. / Client
$5,009
Average revenue per client
Leads
486
CPL : $35
Bookings
111
CPB : $155 · 22.8% conv.
Sales
24
CPA : $717 · 21.6% conv.
Unique clients
23
Campaigns, detailed performance
| Name | Spend | Leads | CPL | Book. | Sales | Revenue (sold) | ROI (sold) | CPA | Verdict |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting - Broad QC | $8,420 | 214 | $39 | 61 | 14 | $67,200 | 8.0x | $601 | Scale |
| Retargeting - Web 30d | $2,310 | 58 | $40 | 22 | 7 | $33,600 | 14.5x | $330 | Keep |
| LAL 1% - Buyers | $3,960 | 131 | $30 | 19 | 2 | $9,600 | 2.4x | $1,980 | Investigate |
| Conversion - LP Hero | $1,880 | 71 | $26 | 6 | 0 | $0 | 0.0x | n/a | Pause |
| Brand - UGC Video | $640 | 12 | $53 | 3 | 1 | $4,800 | 7.5x | $640 | New |
# ads
Durum in SlackEarly access, on request
You9:12
DURUM.aiapp9:12
Source: Ads page, last 30 days.
Select another row in the table, Durum answers about it.
Track. Understand. Act.
One platform, three moves. The tracking sees every sale, Durum explains it, the Engine acts on it. And we set it all up for you.
AdProspecting - Broad QC
Call42 min, recorded
Sale$4,800
1Track
LiveEvery sale tied to the ad that paid for it, calls included. Server-side, first-party, deduplicated.
Why is LP Hero on Pause?
$1,880 spent, 71 leads, 0 sales in 30 days.
2Understand
Early access, on requestAsk in Slack. Durum, your AI media buyer, answers with your own numbers in about a minute.
PausedConversion - LP Hero
2 h ago · by the EngineUndo
3Act
LiveThe Engine cuts and scales by your rules, judged on sales. Every decision logged and reversible.
DURUM.ai
Stop scaling the wrong ads. See the ones that actually sell.
No modeling. Just facts: the ad, the call, the deal and the payment, on one thread. Seven years doing only that.
Tracking built for one thing: the sale.
Server-side tracking
that survives ad blockers.
Ad blockers and iOS 14+ no longer erase where a lead came from.
The click is captured server-side and the ad ID is kept end to end in a first-party cookie, through the form, the call and the invoice. No device matching. No modeled conversions.
Ad clickserver-side, ad ID kept
Formfirst-party cookie
Deal signed$4,800
Call tracking
where you close.
Most tracking stops at the form. Yours follows the call.
Every sales call recorded, transcribed and scored by AI, then tied to the exact ad that paid for it. One seat per recorded seller.
Discovery call · Rep B42 min
Source: Retargeting - Web 30d · T2-I1
AI score 78/100Objection: price
Enriched CAPI
for a better EMQ.
Feed the algorithm buyers, not form fills.
Every deal goes back to Meta, Google and ChatGPT Ads through their conversion APIs, deduplicated, with its real value and events enriched as far as possible for a better Event Match Quality.
Purchase · $4,800Deduplicated
Meta · Conversions APIsent
Google Ads · Data Managersent
ChatGPT Ads · CAPIsent
Stop guessing which ad is winning.
Know.
The platform shows you what it can see: clicks and form fills. DURUM.ai shows you what happens next: the call, the deal, the payment.
What the platform reports
A $26 cost per lead: the campaign looks profitable.
DURUM.ai
Verdict: PauseCost per sale.$1,880 spent, 0 signed deals. The same campaign should be cut.
DURUM.aiapp# ads
Conversion - LP Hero cost $1,880 in 30 days with zero sales. It is the only campaign in that situation.
Ask him. He answers with your numbers.
Durum reads the same tracking as your Ads page, your calls and your sales. Ask in Slack like you would ask a colleague, the answer comes in about a minute. He opens account by account: ask for him at the demo or through your strategist.
Click a question
Ads
Conversion - LP Hero: $1,880 with zero sales in 30 days. Then LAL 1% - Buyers: $1,980 per sale, almost 3 times the average.
Sales
Calls
Durum explains. The Engine acts. You stay in charge.
Both read the same tracking as your Ads page. Durum is the AI media buyer you talk to. The Engine is the one that applies your rules. Together they turn a number into a decision.
- Early access, on requestDurum answers in Slack with your account's numbers, never another client's.
- LiveThe Engine applies your rules on real sales, and every decision can be undone.
- NextDurum proposes rules to the Engine, you approve with one click.
- NextDurum hands you the angle that actually sold and the brief to shoot, you produce it in your own tools.
# adsYou8:02 AM
DURUM.aiapp8:03 AM
Source: Ads page and Engine, last 7 days.
Engine · HistoryLive
LAL 1% - Buyers
3 bookings of spend, 0 sales · your rule
Built by the people who paid the invoices.
« It became easier for my team and I to keep identifying the right bottlenecks without having the marketing team point the finger at the sales team and the sales team mentioned that the lead quality went down. The attribution is really clean, so it becomes easy to identify the most profitable ads and link it up with your sales team and adjust the script. The overall clarity we gain by using it is unmatched. »
Jay HébertSoumission Toiture team$20M+in ad spend managed
The platform was born inside an agency running that budget every year. Every screen exists because someone needed it to decide on a Monday morning.
$100M+in tracked sales
Not leads, not form fills: signed sales, reconciled against the CRM and the payment processor, on short cycles and on multi-month cycles alike.
7 yearsof field data
Seven years stitching ads, calls and invoices by hand before automating any of it. The product fixes mistakes we paid for ourselves.
A flat price. AI included, with a clear cap.
Start on the Discovery plan, no fees and no card, up to $2,000 of tracked ad spend over 30 days. Above that, your price is set by your monthly ad spend and never moves on its own. Every feature is unlocked at every paid tier. Only AI usage has a monthly allowance, shown below in questions. No percentage of your ad spend, ever, and your first paid month is guaranteed.
Discovery
$0/mo
Up to $2K of tracked ad spend / 30 days
RecordingNot included
AI, one time50 questions
One time, plus 10 Studio visuals
Starter
$197/mo
$0 to $10K of ad spend
Recording1 recording seat
AI credits / month7,000
≈ 750 questions to Durum
Growth
$497/mo
$10K to $50K of ad spend
Recording2 recording seats
AI credits / month20,000
≈ 2,200 questions to Durum
Scale
$997/mo
$50K to $100K of ad spend
Recording4 recording seats
AI credits / month50,000
≈ 5,500 questions to Durum
Custom
Let's talk
Above $100K of ad spend
RecordingSeats set together
AI credits / monthCustom
Sized to your volume
How AI credits work
Never uses credits
- Tracking and attribution
- Revenue sent back to Meta, Google, ChatGPT Ads
- The Engine and its rules
- Dashboards and reports
- Recorded calls (covered by the seat)
Uses credits
- Questions to Durum (≈ 9 credits each)
- The analyses he prepares on request (winning angle, brief)
1 credit = $0.01. Your allowance renews every month.
When you reach your allowance
Tracking keeps running, nothing is cut. Durum and AI creation wait for next month, or you add a pack of 2,000 credits for $20, valid for 90 days. Nothing is billed on top without your approval.
The Discovery plan includes 50 questions to Durum and 10 Studio visuals, one time.
FAQ
What is DURUM.ai, exactly?
An attribution platform built for paid ads with a sales team. It ties every ad to its real sales, through the form, the call and the payment, then sends that revenue back to the ad platforms.
How is it different from Meta or Google's numbers?
The platforms count their own conversions, often form fills, and several of them can claim the same sale. DURUM.ai follows the ad identifier all the way to the signed deal in your CRM and your payment processor, and counts each sale once.
What about ad blockers and iOS 14+?
The click is captured server-side and the ad ID is kept in a first-party cookie. An ad blocker, an iOS setting or a slow browser no longer erases where a lead came from, and conversions go back to the platforms through their server-side APIs, deduplicated against the pixel.
Which attribution model do you use?
DURUM.ai offers 5 attribution models with unlimited lookback. Multi-touch columns show which ad started the conversation, which one closed it and which ones assisted. Every number traces back to its source: no black box.
Do I need to change my CRM or my forms?
No. DURUM.ai connects to the tools you already use through their official APIs. A strategist sets up and verifies your tracking with you during the setup session.
Does DURUM.ai replace my CRM?
No. DURUM.ai is not a CRM: it plugs into yours (GoHighLevel, Pipedrive, iClosed) to connect your sales to your ads.
What is Durum, the AI media buyer?
A new layer on top of your attribution, in early access. Today he answers your questions in Slack with your account's numbers. Proposing rules to the Engine and handing you the angle that sold, with the brief, come next. He opens account by account: ask for him during the demo or through your strategist, and AI credits only start counting once he is open on your account.
Can I start without a card?
Yes. Every workspace starts on the Discovery plan, no fees and no card: up to $2,000 of tracked ad spend over a rolling 30 days, 1 CRM connection at a time (GoHighLevel, Pipedrive, iClosed), 90 days of history, 50 questions to Durum and 10 Studio visuals one time. Autopilot, the API and call recording unlock on a paid tier.
Are AI credits unlimited?
No. Each tier includes a monthly allowance: 7,000 credits on Starter (about 750 questions to Durum), 20,000 on Growth, 50,000 on Scale. Tracking, attribution, the Engine and recorded calls never use credits. When you reach the allowance, tracking keeps running and you can add a pack of 2,000 credits for $20, valid for 90 days. Nothing is billed on top without your approval.
Is my data shared or used to train a model?
No. Each account is isolated, and no one sees another client's numbers.