DURUM.ai is the first operational intelligence platform that unifies ad attribution, sales pipeline, team coaching and actionable AI in one system. It was built inside an agency that managed over $20 million in ad spend and tracked over $100 million in sales over 7 years. It traces every dollar from the ad to the final sale, detects hot leads in real time, records and transcribes your calls with AI, and sends recommendations to Slack. It is not a dashboard: it is intelligence that tells you what to do.

Ads Manager reports what the platform believes it produced, using its own attribution window and its own definition of a conversion. DURUM.ai reports what you actually collected, matched back to your CRM and your payment processor. Spend and delivery come straight from the official Meta and Google Marketing APIs, synced hourly, so the input is identical. What changes is the output side: a sale only counts when it exists in your own systems.

They will not match, and that is the point. Every platform claims the same sale, so the sum of the platforms is always larger than your bank account. DURUM.ai shows you the gap instead of smoothing it: attributed revenue, unattributed revenue and platform-claimed revenue sit side by side. Anything we cannot tie to a source stays visible as unmatched. A tool that always reconciles to 100 percent is rounding somewhere, and you find out the day your numbers are challenged.

No, and it is not trying to. Your CRM stays the place where your team works deals. DURUM.ai connects to it, reads what happens there and adds the layer your CRM was never built for: which ad paid for this contact, what was said on the call, and what the real cost per sale is. If you have no CRM, the pipeline inside DURUM.ai is enough to start, but replacing a working CRM is not the goal.

Connecting the accounts takes a few minutes through official APIs, with no code and no migration. Historical ad data backfills immediately, so the spend side is populated the same day. Attribution needs new traffic to flow through the tracking, so the first fully traced sales usually appear within days, and a stable read on cost per sale takes about one buying cycle. Nobody can honestly promise a reliable attribution number on day one.

Yes, and that is the part most tracking stops short of. The ad identifier is captured server-side and travels with the contact through the form, the booking, the call and the invoice. The recording, the transcript and the AI scorecard sit on the same thread as the ad and the payment, so you can see which campaign produces conversations that actually close, not just conversations.

Supabase infrastructure with Row Level Security, encryption in transit and at rest, hosted in Canada (ca-central-1). Isolation is per account: one tenant can never read another's rows. Your data is exportable in full at any time, and it is never resold or aggregated into a product sold to someone else.

Meta Ads, Google Ads, ChatGPT Ads, Stripe, GoHighLevel, Slack, Calendly, Zoom, Aircall, iClosed, Pipedrive, Shopify, QuickBooks, Typeform and Zoho CRM, among others. Check the integrations page for the current list. New integrations are added regularly, and the ones already live are connected through official APIs.

Three all-inclusive tiers set by your monthly ad spend: Starter $197/mo from $0 to $10K, Growth $497/mo from $10K to $50K, Scale $997/mo from $50K to $100K. Above $100K we set the account and the price together. Every tier unlocks the whole platform, with no feature held back. Additional recording seat: $89/mo. Annual cycle: -20% on everything. We never take a percentage of your ad spend. Full detail on the pricing page.

No. Monthly or annual, no minimum term, cancel monthly plans anytime from your own account without a retention call. Your first 14 days run before your first charge: cancel before then and nothing is taken.

An agency team that spent 7 years buying media and closing sales before writing a line of this platform. Every screen exists because it was missing on a Monday morning when a budget decision could not wait. That is also why the product refuses to smooth over a gap: we were the ones who had to explain those gaps to clients.

A dedicated Slack channel, in French and in English, with an average response time under 2 hours. An onboarding call is included at every tier, not reserved for the largest plan, and it happens by phone right after signup. You can also discover DURUM.ai to ask everything before getting started.