Product
Everything you need to trace, coach and scale.
DURUM.ai unifies your ads, CRM, calls and payments in one system. You see the true numbers, your team knows exactly what to do.
Numbers, not promises
Modules
The product, module by module
Ten modules, one database. Every screen answers one precise question.
An overview that answers in 10 seconds
All your KPIs consolidated in real time: spend, ROI, CPA, leads, revenue. Trends and period comparisons are computed for you, no digging through numbers.
- Spend, ROI, CPA, leads, revenue consolidated
- Automatic 7, 30, 90 day trends
- Period vs period comparison in one click
- Multi-brand view across all your accounts
Vue d'ensemble
Dépenses Pub
$48K
+12%
Revenus
$614K
+19%
ROAS
12.6x
+5%
CAC
$1,247
-8%
Deep Meta Ads tracking, synced every hour
Every dollar spent on Meta is traced in real time: CPA, ROAS, budget per campaign, performance per creative. No more manual exports from Ads Manager.
- Automatic hourly spend sync
- CPA and ROAS per ad, ad set and campaign
- Visual budget breakdown
- Full history for retroactive analysis
Performance Campagnes
| Campagne | Spend | CPA | ROAS |
|---|---|---|---|
| Prospection - Broad QC | $8,412 | $34 | 9.1x |
| Retargeting - Web 30j | $6,230 | $29 | 11.4x |
| LAL 1% - Acheteurs | $5,891 | $42 | 7.2x |
| Conversion - LP Hero | $4,104 | $52 | 5.8x |
4 de 23 campagnes actives
Total: $24,637
A sales pipeline that coaches your team
Every rep's performance, from first touch to closed sale: closing rates, no-shows, commissions. You coach with data, not gut feel.
- Calls, bookings, closing per rep
- No-show rate tracked automatically
- Commissions computed without spreadsheets
- Leaderboard and coaching tools
Pipeline
P&L and margins in real time
See exactly where every dollar goes. Revenue, ad spend, margins and cash flow, all refreshed automatically with zero manual work.
- Automatic P&L per client and global
- Revenue vs ad spend
- Gross and net margins computed
- Financial history for trend analysis
Finance — P&L
An AI watching your campaigns 24/7
The engine analyzes your data continuously: anomalies caught before they burn budget, health scores per campaign and prioritized recommendations.
- Anomaly detection: abnormal CPA, lead drops
- Health score per campaign, factors explained
- Prioritized, actionable recommendations
- Predictive analysis from your own history
Recommandations IA
CPA Retargeting - Web 30j en hausse de 23%
AlerteROAS Prospection - Broad QC passe de 3.1x a 9.1x
PositifBudget LAL 1% - Acheteurs sous-utilise (-$840/jour)
ActionYour dashboard, 30+ widgets
Build the dashboard that fits you: drag and drop, resizing, automatic saving. Every user sees what matters for their role.
- 30+ widgets: KPIs, charts, tables
- Drag and drop, auto save
- One layout per user
- Layout sharing across the team
Mon Tableau
Revenus
$614K
+19% vs mois dernier
Spend / jour
Top Campagnes
Health Score
Your reports land in Slack, on their own
Daily at 9am, weekly on Monday, monthly on the 1st: everything is automated. No need to open the platform to know where your campaigns stand.
- Daily report at 9am: spend, leads, CPA
- Weekly every Monday morning
- Monthly on the 1st
- Real-time alerts on critical anomalies
Alertes Slack
Rapport quotidien
Spend: $1,624 | Leads: 47 | CPA: $34.55
Alerte CPA
CPA Retargeting - Web 30j depasse le seuil de $45
The full funnel, from impression to sale
Impressions, clicks, leads, bookings, sales: every stage of your funnel is visualized. You see exactly where prospects drop, and why.
- Funnel visualized stage by stage
- Conversion rate between each stage
- Bottlenecks identified
- Lead attributed to source campaign
Funnel Complet
Intelligence
The system detects, then acts
Two engines run continuously on your data: one detects hot leads, the other listens to your sales calls.
Hot leads detected at the right moment
The engine captures every behavioral signal: repeat visits, opened emails, page views. When a lead is ready, an action fires automatically.
- 60+ signals configured across the pipeline
- Behavioral detection in real time
- Automatic sequences: email, SMS, Slack
- Cross-client intelligence, shared patterns
Every call recorded, transcribed, summarized
Every sales call is recorded and transcribed by AI. Your team gets a structured recap after each call: key points, objections, actions to take.
- Automatic call recording
- Full AI transcription
- Structured recap sent to Slack
- Coaching based on the calls that close
Your true numbers are waiting.
Connect your accounts in minutes. Your first data lands the same day.
Go further
Explore our integrations to see how DURUM.ai plugs into your tools, check our pricing plans or see the platform in action in our use cases and for CEOs.
Have questions? Read our complete Meta Ads tracking guide or contact us.